Privacy Policy

In plain English · This covers our website, our ordering and proofing systems, and our admin mobile app.

PrintPire ("we," "us," "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit printpire.com and its subdomains, request a quote, place an order, upload artwork, contact support, subscribe to our emails or texts, or use the PrintPire Admin mobile application.

It does not cover third-party sites we link to, or a production partner's or carrier's own handling of information after we transfer it to them for fulfillment. Those parties have their own policies. Capitalized terms not defined here have the meaning given in our Terms of Service.

In plain English · What you give us, what your device tells us, and what our partners send back.

Information you give us

Information collected automatically

• IP address and the general location derived from it (city or region level, not GPS)
• Browser type and version, operating system, device type, screen size, and language
• Pages viewed, referring page or search, time on page, clicks, scroll depth, and the path through checkout
• Cookie and device identifiers, and session identifiers
• Error and performance diagnostics, including stack traces when something breaks
• Timestamps and technical details of consent actions: which box you ticked, on which page, at which version of our terms

Information from others

• Payment processors: authorization results, fraud and risk scores, dispute and chargeback notices
• Shipping carriers: tracking events, delivery scans, address corrections, and proof of delivery
• Advertising and analytics platforms: aggregated campaign and conversion measurement
• Production partners: job status, defect reports, and shipment confirmations

In plain English · We store your files to make and reprint your order. We do not train AI on them or sell them.

• Uploaded files are stored in access-controlled cloud object storage and transmitted over encrypted connections.
• We use them to prepare, proof, produce, and reship your order, to investigate a quality claim, and to fulfill a reorder.
• We share them only with the production partners and equipment needed to make your order.
• We do not use your artwork to train machine-learning models, we do not license it to anyone, and we do not sell it.
• We keep production files for reorders and dispute evidence (see Section 14). Ask us to delete your files at any time and we will, subject to any order still in production and any record we are legally required to keep.
• Showing finished work in our portfolio is a separate, optional permission covered by Section 21 of the Terms of Service, and you can opt out of it at any time.

In plain English · Fulfil the order, support you, keep the site secure, prevent fraud, and improve the product.

• Process, produce, proof, and deliver your orders, and handle returns, reprints, and refunds
• Send transactional messages: confirmations, proofs, shipping and delivery updates, and support replies
• Provide customer support and answer quote requests
• Verify identity, authenticate logins, and secure your account
• Detect, investigate, and prevent fraud, abuse, and chargeback abuse, and to respond to payment disputes (Section 6)
• Operate, debug, measure, and improve the website, tools, and checkout
• Send marketing emails where you have opted in, and measure how campaigns perform
• Comply with tax, accounting, consumer-protection, and other legal obligations, and to establish or defend legal claims

We do not use personal information for automated decision-making that produces a legal or similarly significant effect on you. Fraud screening may flag an order for human review, and a person makes the final call.

In plain English · We keep a record of how each order was placed and approved, so a disputed charge can be answered with facts.

When you place an order or approve a proof, we record the technical circumstances of that action: date and time, IP address, general location derived from IP, device and browser characteristics, the pages and consent wording displayed to you, the version of our terms in effect, and the action you took.

We keep those records to detect fraud, protect your account, and respond to chargebacks and payment disputes. Where a charge is disputed, we may disclose the relevant records to the card issuer, payment network, or processor handling the dispute, as described in Section 16 of our Terms. We do not use these records for advertising or profiling.

In plain English · Essential cookies always. Analytics and advertising cookies you can turn off.

You can set your browser to refuse cookies or to warn you when one is set. Blocking essential cookies will break the cart and checkout. Clearing cookies also clears any opt-out you have set through them.

Global Privacy Control

We honor the Global Privacy Control (GPC) signal. If your browser or extension sends GPC, we treat it as a request to opt out of any sale or sharing of personal information for that browser, as required by California and other state laws.

Do Not Track

There is still no common standard for how sites should respond to a browser "Do Not Track" header, so we do not respond to it. We do respond to GPC, above.

In plain English · We measure ads and traffic. You can opt out at the platform level as well as here.

We use analytics and advertising services to understand how people find us and whether our campaigns work. These services may set cookies or receive event data such as a page view or a completed purchase, and may match it to their own accounts.

Where we send conversion data to an advertising platform, we send hashed identifiers, not your artwork, order contents, or payment details. We do not consider this a sale of personal information, and we honor GPC as an opt-out from it regardless. You can also opt out through the Digital Advertising Alliance opt-out tool and YourAdChoices.

In plain English · Our chat assistant runs on a third-party AI model. It is not trained on your data.

We use third-party AI services to power our on-site chat assistant, to help draft support and quote replies, and to assist with internal analysis. When you use those features:

• Your message and the context needed to answer it are sent to the AI provider to generate a response.
• We use providers under agreements that prohibit training their models on our data, and we do not upload customer artwork to them for training.
• A human reviews any AI-drafted communication that commits us to something, such as a price, a date, or a refund.
• An AI assistant cannot approve a refund, waive a term, or bind us. See Section 23 of the Terms.
• Chat transcripts are retained as support records under Section 14 and may form part of a dispute evidence record under Section 5.

In plain English · Opt-in only, order-related, and your number is never shared for anyone's marketing.

PrintPire offers SMS notifications for order confirmations, proof approvals, shipping and delivery updates, and support replies. By opting in you consent to receive recurring automated text messages at the number you provided.

What we collect

Your mobile number, your consent status, the timestamp and page of the opt-in, and the delivery status of messages we send. We use it to send you order messages and to prove consent to carriers if asked.

Mobile information non-sharing policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories described in this policy exclude text-messaging originator opt-in data and consent. That information is not shared with any third party.

How you opt in

During checkout at printpire.com/checkout you see this control, unchecked by default:

Opting out, by any reasonable means

We may send one confirmation within five minutes of your request, containing no marketing, purely to confirm which messages you want stopped. Opt back in with START or by ticking the box at your next checkout. Frequency is typically 2 to 5 messages per order, and message and data rates may apply. If you stop having contact with us for an extended period we treat your consent as lapsed and stop messaging you.

We keep a record of your opt-out permanently, in a suppression list, because that is the only way to make sure it keeps being honored. That record contains your number and the fact you opted out, nothing more.

In plain English · Transactional email always. Marketing email only if you asked for it, with one-click unsubscribe.

• Transactional email (order confirmations, proofs, shipping notices, support replies, security alerts) is part of the service and is sent to every customer. You cannot unsubscribe from it while you have an active order, though you can close your account.
• Marketing email goes only to people who opted in. Every marketing email has a one-click unsubscribe link and honors list-unsubscribe headers, and we process opt-outs within 10 business days at the latest, usually immediately.
• We may measure opens and clicks on marketing email to see what is useful. You can block that by disabling remote images in your mail client.
• We do not sell or rent our email list.

In plain English · Only with the service providers needed to run the business, and only for that purpose.

We share personal information with the categories of recipients below, under contracts that limit them to processing it for us and prohibit them from selling it or using it for their own purposes.

Other disclosures

• Legal. Where required by law, subpoena, court order, or lawful government request, or to establish, exercise, or defend legal claims. We review every request and object where it is overbroad.
• Safety. Where we believe in good faith that disclosure is necessary to prevent fraud, protect our rights or property, or protect the safety of any person.
• Payment disputes. To your card issuer, network, or processor, as described in Section 5.
• Business transfer. In connection with a merger, acquisition, financing, or sale of assets, subject to this policy continuing to apply.
• With your direction. Where you ask us to send something to someone, such as shipping a gift order.

In plain English · No sale, no sharing for cross-context behavioral advertising, and none from anyone under 16.

PrintPire does not sell personal information, and does not share personal information for cross-context behavioral advertising, as those terms are defined by the California Consumer Privacy Act as amended by the CPRA, or by comparable state privacy laws.

We have not sold or shared personal information in the preceding twelve months, and we do not knowingly sell or share the personal information of consumers under 16 years of age. We honor Global Privacy Control signals as an opt-out request regardless, and no opt-out is required for you to receive our full service at the same price.

In plain English · Encryption in transit, access controls, tokenized payments, and a real breach-notification duty.

• TLS encryption for all data in transit, and encryption at rest for stored files and databases
• Card data handled by a PCI-DSS-compliant processor. We never see or store full card numbers
• Role-based access control, so staff see only what their job requires, with admin access behind authentication and audit logging
• Object storage with private buckets and time-limited access, not public links
• Rate limiting, bot protection, and monitoring on public endpoints
• Regular dependency patching and error monitoring

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach affecting your personal information, we will notify you and the relevant authorities as required by applicable law, without unreasonable delay. Report a suspected vulnerability or account compromise to security@printpire.com.

In plain English · As long as needed, then deleted. Tax and dispute records have legally required minimums.

Where we no longer need information for an active purpose, we delete it or irreversibly anonymize it. Backups roll off on their own schedule, normally within 90 days of a deletion.

In plain English · Access, correct, delete, port, opt out, and appeal. Same rights for everyone, whatever state you are in.

Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, and other states with comprehensive privacy laws have the rights below. We extend all of them to every customer in the United States, regardless of where you live, because maintaining separate tiers of privacy is not worth doing.

• Know and access. What we collect, the categories of source and recipient, the purpose, and a copy of the specific pieces of personal information we hold about you.
• Correct. Fix inaccurate personal information.
• Delete. Have your personal information deleted, subject to records we must keep by law (Section 14).
• Portability. Receive your data in a portable, machine-readable format.
• Opt out of sale, sharing, or targeted advertising. We do not sell or share, and we honor GPC signals. See Section 12.
• Limit use of sensitive personal information. We do not collect sensitive personal information for the purposes that trigger this right.
• Opt out of profiling in furtherance of decisions with legal or similarly significant effects. We do not conduct such profiling.
• Non-discrimination. Exercising any right never changes your price, your service, your turnaround, or your place in the queue.
• Appeal. If we decline a request, you may appeal by replying to our decision or writing to privacy@printpire.com with the subject line “Privacy Appeal.” We respond within 45 days with our reasoning. If we deny the appeal, we will give you a way to contact your state attorney general.

California Shine the Light

California Civil Code section 1798.83 lets California residents request information about disclosure of personal information to third parties for their direct marketing purposes. We do not make those disclosures.

In plain English · GDPR rights, our legal bases, and the right to complain to a supervisory authority.

If you are in the European Economic Area, the United Kingdom, or Switzerland, you have the rights of access, rectification, erasure, restriction of processing, data portability, objection to processing, and withdrawal of consent at any time (which does not affect processing already carried out).

You may lodge a complaint with your local supervisory authority. We would appreciate the chance to address it first at privacy@printpire.com.

In plain English · Email privacy@printpire.com. We verify it is you, then act within 45 days.

1. Email privacy@printpire.com from the address on your account, and say which right you are exercising.
2. We verify your identity, normally by confirming control of the account email plus one order detail. For a deletion request we may ask for a second confirmation, because deletion is irreversible.
3. We respond within 45 days. If we need more time we will tell you within that period and take no more than a further 45 days.
4. There is no charge, unless a request is manifestly unfounded or repetitive, in which case we will tell you the cost before doing anything.

Authorized agents

You may use an authorized agent. We will ask for written permission signed by you, and we may still ask you to verify your identity directly. A power of attorney is accepted in place of both.

If you are a business customer

Where we process information on behalf of a business customer, we act as that business's service provider or processor. Direct your request to that business, and we will support them in responding.

In plain English · We operate in the United States. Data you send us is processed here.

PrintPire is based in the United States and our service providers are primarily US-based. If you access the Services from outside the United States, you understand that your information will be transferred to, stored in, and processed in the United States, where data-protection law may differ from that of your country. Where required, we rely on Standard Contractual Clauses or another approved transfer mechanism for transfers from the EEA, the UK, or Switzerland.

In plain English · Not for under-13s. We do not knowingly collect from them.

The Services are intended for people 18 and over and are not directed to children. We do not knowingly collect personal information from anyone under 13, and we do not knowingly sell or share the personal information of anyone under 16 (we do not sell or share at all). If you believe a child has given us personal information, contact privacy@printpire.com and we will delete it promptly.

In plain English · Staff app. Biometrics stay on the device and never reach our servers.

Device information

• Device type and model
• Operating system version
• Unique device identifiers
• Mobile network information

Push notifications

We send push notifications about order updates, proof approvals, and operational alerts. Turn them off in the app settings or in your device settings at any time.

Biometric authentication

The app supports Face ID, Touch ID, and fingerprint unlock. Biometric data is processed entirely on your device by the operating system, is never transmitted to or stored on our servers, and is used only to unlock the app locally.

Local storage and permissions

The app caches order and product data and stores authentication tokens in the device's encrypted keychain for offline use. It may request Camera (to photograph proofs and products), Photo Library (to attach images), and Notifications. You can revoke any permission in your device settings.

In plain English · Links go elsewhere, we are working on accessibility, and we date every revision.

Third-party links

Our site links to other sites we do not control, including carriers, social platforms, and payment providers. Their privacy practices are their own. Read their policies before giving them information.

Accessibility

We aim to meet WCAG 2.1 Level AA. If any part of this policy or our site is difficult for you to use, email support@printpire.com and we will provide the information in another format and fix the page.

Changes to this policy

We may update this policy. When we do, we change the effective date and version at the top of the page. If a change materially reduces your rights or materially expands how we use your information, we will give notice by email or a prominent notice on the site before it takes effect. The version in effect when you placed an order governs the information collected for that order.

In plain English · One address for every privacy request. A person reads it.

Related reading: our Terms of Service, and how returns and refunds work.